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Return To Office Clickbate

As reported today in The Wall Street Journal by Callum Borchers, one of the most common themes about the need to return to the office is as Amazon CEO Andy Jassy wrote:

“In the more productive brainstorm sessions I’ve been a part of over the years, people get excited and blurt out new ideas or improvements to prior proposals, quickly advancing the seed of an idea, and leading to the broader group getting energized and feeling that it’s onto something,”

The problem? Research consistently and clearly indicates that Brainstorming is an inefficient tool. Another not compelling reason for everyone to return to the office. Research actually suggests the opposite - that many of our best ideas arise alone.

A storm and windmill

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